SUPERFINNS® 2022: The jury believes that Tracegrow’s success is written in the stars

Nordean Vesa Riihimäki (oik.) ja Tracegrown Jaakko Nauha (vas.)

Nordea and Finland’s capital investors Inventure, Nordic FoodTech, Superhero, Voima Ventures and Saari Partners chose Tracegrow as the most promising growth company in the SUPERFINNS® sparring program.

Tracegrow makes sustainable fertilizers out of micronutrients extracted and purified from used alkaline batteries. The company’s mission is to minimize the exploitation of our planet’s limited resources by reusing them as wisely as possible. Read more about Tracegrow.

Vesa Riihimäki, Head of Startup & Growth business unit in Nordea, says that Tracegrow fills in all the SUPERFINNS criteria: market potential, ability to grow, references, team and especially the future impact, that the jury wanted to highlight. 

”This year the choice was extremely difficult to make among the excellent and diverse candidates. Tracegrow has been able to credibly develop a scalable business model in its own sector and strong yet realistic growth motivation is evident. The opportunity for significant global breakthrough is clear and the team’s capabilities are in line with the next growth step”, says Riihimäki.

Honorable mentions were given to:

  • Bluet Oy Ltd
  • Caidio Oy
  • Meeat Food Tech Oy
  • Nanoksi Finland Oy

The jury believes all companies have their niche to tap into the global markets.

Members of the SUPERFINNS® jury are

  • Vesa Riihimäki, Nordea
  • Inka Mero and Pontus Stråhlman, Voima Ventures
  • Juha Ruohonen, Superhero Capital
  • Mia Sirkiä and Mikael Lönnroth, Saari Partners
  • Mika Kukkurainen, Nordic FoodTech VC
  • Sami Lampinen, Inventure

SUPERFINNS®  sparring program

The SUPERFINNS® sparring program is for Finnish growth companies that have a giant-size hunger for global growth. The main themes in the program are finance and global growth. 

The program is organized by Kasvu Open and Nordea. Supporting partners are Inventure, Nordic FoodTech, Saari Partners, Superhero, and Voima Ventures.

Information and schedule for SUPERFINNS® 2023 will be published in autumn 2022. Read the experience: VideoVisit (in Finnish)


Inka Hyvönen
Kasvu Open
+358 50 570 3500

Vesa Riihimäki
Head of Startup & Growth, Nordea
040 826 2009